Saturday, December 14, 2013

Rainbow S.r.l. Announces Two New European "Winx Club" Promotions To Celebrate Brands 10th Anniversary

The Loreto, Italy-based production company Rainbow S.r.l. has announced two more of the studios plans to celebrate the 10th anniversary of Rainbow and Nickelodeon's popular "Winx Club" brand!

The children's entertainment and media news website Kidscreen is reporting the Winx-Tastic News that Rainbow S.r.l. has partnered with the Dutch chain store Blokker for a brand new "Winx Club" promotion in the Benelux region of Europe!

Fans can pick up a "Winx Club"-themed coloring sheet in participating Blokker stores across Benelux – 370 in the Netherlands and 120 in Belgium – to enter a contest that will see the most beautiful creation win the top prize of a "Winx Club" dance workshop for the winner's entire class from licensee MaX Music!. Runners up will take home a "Winx Club" package that will feature "Winx Club" merchandise from a rafe of other "Winx Club" licensees, including Witty Toys, Belltex, Cookie Company, Global Industry, Caresse Cosmetics and Jim Jam Trading. Rainbow's new "Winx Club" promotion will run until the end of January 2014.

The licensing business news website Licensing.biz is reporting that Rainbow has revealed the details behind a additional "Winx Club" initiative, partnering with Smyk stores in Poland to launch a brand new "Winx Club" competition which offers fans the chance to win a trip to Rome. Running until Christmas 2013, Polish fans of the popular brand can enter the contest to win a family holiday by cutting out a special coupon from the "Winx Club" magazine.

Fans then purchasing any "Winx Club" branded toy made by Polish toy company COBI from Smyk shops can ask for a stamp on their coupon, then simply send it off with a description of which Winx fairy they would like to become and why.

The lucky winner and their family will win a stay in the I Rooms Hotel in Rome alongside free entry to the Rainbow Magicland theme park, Italy's third largest amusement park, featuring Winx-themed rides and attractions!

Runners up will be awarded with Cobi "Winx Club" dolls!

The Blokker and Smyk promotions are part of a worldwide marketing effort surrounding the "Winx Club" brand that will be taking place throughout 2014 to celebrate the Intellectual Property's (IP's) 10th Anniversary, which will also include two very special "Winx Cruise" holidays - one in Spring and one in the Autumn (Fall) back-to-school period. Once on board, fans will be treated to a range of Winx-based activities including a Winx party, live events and meet and greets with characters from the show!

Nickelodeon UK and Ireland also ran a similar competition to Smyk's current "Winx Club" contest earlier this year (2013) called "Let Your Wings Shine", in which British and Irish "Winx Club" fans won a trip to Rainbow MagicLand Rome Amusement Park in Italy and "Winx Club" dolls.

Nickelodeon Rainbow S.r.l.'s popular "Winx Club" animated series airs on Nickelodeon Benelux (comprising of Nickelodeon Belgium (Belgiƫ) and Nickelodeon Netherlands (Nederland)) and on Nickelodeon Poland (Polska).

From Kidscreen:
Rainbow lines up Winx promotion

Loreto, Italy’s Rainbow, the company behind Winx Club has released details of a new promotion in Benelux featuring the property.

Fans can pick up a Winx-themed coloring sheet in participating stores to enter a contest that will see the most beautiful creation win the top prize of a Winx dance workshop for the winner’s entire class from licensee MaX Music! Runners up will take home a Winx package that features products from a host of other Winx licensees, including Witty Toys, Belltex, Cookie Company, Global Industry, Caresse Cosmetics and Jim Jam Trading.

The promotion will run until the end of January next year and Blokker stores across Benelux – 370 in the Netherlands and 120 in Belgium – are all taking part.

The Blokker promotion is part of a worldwide marketing effort surrounding the Winx brand that is taking place throughout 2014 to celebrate the IP’s 10th anniversary.

Tags: Blokker, Rainbow, Winx Club
Also, from Licensing.biz:
Rainbow offers Winx fans chance to win holiday to Rome

The lucky winner will win a stay in the I Rooms Hotel in Rome along with free entry to Rainbow Magicland theme park

Rainbow has revealed the details behind its latest Winx Club initiative, partnering with Smyk stores in Poland to offer fans a chance to win a trip to Rome.

Running until Christmas, fans of the popular brand can enter to win the family excursion by cutting out a special coupon from the Winx Club magazine.

Fans then purchasing any Cobi Winx Club toy from Smyk stores can ask for a stamp on their coupon, then simply send it off with a description of which Winx fairy they would like to become and why.

The lucky winner and their family will win a stay in the I Rooms Hotel in Rome alongside free entry to the Rainbow Magicland theme park, Italy's third largest amusement park, featuring Winx themed rides and attractions.

Runners up will be awarded with Cobi Winx Club dolls.

TAGS: rainbow, winx club, smyk
* Above image from License! Global
Follow NickALive! on Twitter, Tumblr, Google+, via RSS, on Instagram, and/or Facebook for the latest Winx Club and Nickelodeon Europe News!